Impacts the Future is a trailblazing organization dedicated to driving sustainability and innovation in waste management. By leveraging AskCory.ai’s creative marketing solutions, they have enhanced their ability to engage municipalities and businesses through tailored strategies. Recently, AskCory.ai provided the inspiration and tools to launch a sustainability hackathon initiative, while also supporting the efficient creation of impactful social media content for their clients.
Founded
June 2024
Headquarters
Maia, Portugal
Impacts the Future homepage.
Luis Duraes, co-founder of Impacts the Future, credits AskCory.ai with sparking the idea to host a sustainability hackathon aimed at engaging municipalities. Starting with a pilot event in northern Portugal, the hackathon will now become an annual effort to foster collaboration and innovation. Beyond this, Luis leverages AskCory.ai’s capabilities to efficiently manage and create impactful social media content for their clients, helping to amplify their sustainability message across platforms.
THE CHALLENGE
Overcoming the Challenge of Scaling Marketing Across a Vast Distributed Network
Luis’s primary challenge consisted of developing scalable marketing strategies that could drive growth and help his company secure contracts to deploy their solution in over 25,000 waste collection points. He needed a solution that could unlock creativity and provide tailored, impactful strategies to effectively achieve this goal in a highly competitive and distributed environment.
Through LinkedIn, he connected with Vítor Soares of AskCory.ai, a platform known for its creative marketing solutions. Luis, already familiar with AskCory.ai, recognized its potential as a "Marketeer on duty" to drive growth for his organization.
Eager to test the waters, Luis explored AskCory.ai and activated its "unleash creativity" feature. The platform provided fresh, strategic ideas tailored to his startup’s needs, demonstrating the power of its creative marketing solutions.
AskCory's project creation detail questions.
THE SOLUTION
Unlocking Creativity with Strategic Hackathons and Content Management
Luis found the initial experience both inspiring and practical, laying the groundwork for scalable growth. With guidance from Vítor and an exclusive startup promotional offer, Luis subscribed to AskCory.ai. He praised its innovative approach, particularly in supporting key business milestones, such as scaling up to 1,000 sensors within their distributed network.
AskCory.ai quickly became a vital partner in refining Impacts the Future's marketing efforts. The platform’s collaborative approach allowed Luis to experiment confidently, leveraging feedback to fine-tune his strategies.
AskCory's tactics menu.
AskCory.ai empowered Impacts the Future by providing creative, scalable solutions to enhance their outreach and engagement. One pivotal suggestion was organizing sustainability hackathons in collaboration with municipalities, starting with a pilot event in the northern Portugal. This initiative will now be a cornerstone of their strategy, evolving into an annual event to drive innovation in waste management.
Additionally, AskCory.ai enabled Luis Duraes and his team to manage and create tailored social media content for their clients, ensuring impactful and consistent messaging across platforms.
THE OUTCOME
Driving Innovation and Engagement Through Tailored Solutions
Luis is now an avid user of AskCory.ai, relying on its strategic and creative tools to support the company’s rapid scaling. This success highlights how AskCory.ai’s tailored approach can address the unique challenges of startups in various contexts.
An example post of Luis' social media content.
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