Tinkering Loyalty Maximizes Their Engagement on LinkedIn with AskCory's Strategic Social Media Expertise

Introduction to Tinkering Loyalty on the company's Youtube channel.

Since its foundation, Tinkering Loyalty has rapidly evolved into an independent consulting firm to empower brands to build deep and lasting relationships with their customers through innovative loyalty strategies.

Founded

May 2024

Headquarters

Lisbon, Portugal

Tinkering Loyalty: Experts in designing and managing relationship strategies

Tinkering Loyalty's official website homepage.

Tinkering Loyalty uses Loyalty, Incentives and Gamification as its core drives to support brands. By offering a mentoring service to support program managers and their teams, it helps better assess results and opportunities. With a team of passionate experts, Tinkering Loyalty transforms ordinary interactions into extraordinary experiences, ensuring that every customer feels valued and connected. Their commitment to excellence and innovation has made them a trusted partner for brands seeking to elevate their loyalty programs and foster genuine connections with their audiences.

THE CHALLENGE

How To Enhance LinkedIn Engagement?

Despite their expertise and successful track record with clients, Tinkering Loyalty’s LinkedIn posts and videos failed to generate engagement or reach a wider audience. Renato Carbone, founder and loyal strategist, recognized the need for a strategic overhaul, turning to AskCory.ai for an organic social media strategy in order to enhance their visibility and interaction on LinkedIn.

Tinkering Loyalty's engagement before social media strategy.

THE SOLUTION

Content planning and direct engagement for increased reach

After struggling with their LinkedIn engagement, Tinkering Loyalty turned to AskCory.ai in search of an organic social media strategy that would resonate with their audience. Leveraging AskCory.ai’s advanced analytics, the consultancy implemented two crucial tactics, tailored specifically for their social media strategy:

1. Organic LinkedIn strategy with an action plan: content plan suggestion for Mondays, Tuesdays and Thursdays.
2. Guide pointers for extended LinkedIn reach: content posting on personal profile, then resharing on the company page.

AskCory.ai project overview for a tactic creation.

Other solutions generated by AskCory:

𝟭. 𝗔𝘃𝗼𝗶𝗱 𝗢𝘃𝗲𝗿𝗽𝗼𝘀𝘁𝗶𝗻𝗴: While enthusiasm is great, too much can seem spammy. Find a balanced schedule. 𝟮. 𝗗𝗼𝗻’𝘁 𝗢𝘃𝗲𝗿𝘂𝘀𝗲 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀: 3-5 relevant hashtags are sufficient. More can clutter and reduce reach. 𝟯. 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗢𝘃𝗲𝗿 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆: Ensure each post adds value rather than just filling up the feed. 𝟰. 𝗘𝗻𝗴𝗮𝗴𝗲 𝗕𝗮𝗰𝗸: Ignoring comments? Big mistake. Interaction boosts post visibility. 𝟱. 𝗦𝗸𝗶𝗽 𝗘𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗟𝗶𝗻𝗸𝘀 𝗶𝗻 𝗠𝗮𝗶𝗻 𝗣𝗼𝘀𝘁: LinkedIn prefers keeping users on-site. Add links in the comments instead. 𝟲. 𝗧𝗶𝗺𝗲 𝗜𝘁 𝗥𝗶𝗴𝗵𝘁:  Posting off-hours can make your content invisible. Check analytics for optimal times. 𝟳. 𝗜𝗻𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗠𝘂𝗹𝘁𝗶𝗺𝗲𝗱𝗶𝗮: Text-only posts fade into the background. Add images or videos to grab attention. 𝟴. 𝗞𝗲𝗲𝗽 𝗜𝘁 𝗦𝗻𝗮𝗽𝗽𝘆: Long paragraphs can deter readers. Use concise, clear formatting to enhance readability.

𝟭. 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗥𝗲𝗮𝗰𝗵: Social platforms prioritize personal profiles in feeds. Use it! Share your (brand) story—experiences, challenges, triumphs—captivating your audience without spending a dime. 𝟮. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗶𝘀 𝗞𝗲𝘆: It's not just about posting; it's about persistence. Regular, thought-provoking posts embed your brand in the minds of your audience. 𝟯. 𝗩𝗮𝗹𝘂𝗲-𝗗𝗿𝗶𝘃𝗲𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Aim to educate, inspire, and/or entertain. Build trust by showing you're in it for more than just the sale. 𝟰. 𝗘𝗻𝗴𝗮𝗴𝗲 𝗮𝗻𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁: Explore what others in your space are doing, learn from their successes and missteps, and continuously fine-tune your approach.

THE OUTCOME

With AskCory's tailored approach, Tinkering Loyalty transformed their LinkedIn engagement and reach, turning their social media efforts into a dynamic platform for meaningful interactions and business growth:

• Achieved 17x more reach on LinkedIn in just one week!
• 1746% more impressions and 457% more engagement on LinkedIn in just one week!

Images provided by Tinkering Loyalty's founder and strategist.

Customer Quote

"After the results from the first week I've nurtured a permanent growth keeping up with the strategy recommended so yes, you should use AskCory because you will improve results!" – Renato Carbone, Loyalty Strategist

Inspired by these results?

Contact us at hello@askcory.ai or reach out to Vitor on LinkedIn or X to learn how AskCory.ai can elevate your brand.